The largest asset most Americans will ever own has no Carfax equivalent. "Diligence today, dividends tomorrow" — homes with documented maintenance histories sell faster and at premium valuations. Maintana makes that record automatic.
Inspection reports are static PDFs that are never opened again — no living record of the home.
Homeowners spend $9K+/yr on repairs with zero record of what was done or what's under warranty.
Service pros compete on Yelp and Angi with no property context — expensive lead-gen, high churn.
Every inspector becomes a data-capture node, producing a digital twin and structured findings at closing.
Warranties, appliances, repairs, photos and contractor invoices auto-ingest over the home's lifetime.
The record travels with the home — the next buyer is onboarded on day one of ownership.
Home inspectors visit every property at the moment of ownership transfer, with the homeowner's full attention and consent. Owning that channel — with 3D capture as the unlock — gives Maintana structured, verified property data no Zillow or Angi can replicate.
Free best-in-class software bundled with the scan workflow — the Phase I anchor.
Freemium → premium for storage, AI, and resale-grade reports.
Flat-fee advertising to homeowners by category and ZIP — never a commission, per lead or per job.
Insurers, lenders and iBuyers pay for verified condition data.
Core at $29 per inspector, flat, against Spectora’s $109/mo plus $89 per added inspector — and no per-seat premium at any size. Rosie at $49 and Rosie Pro at $89 add the AI. The price buys the channel: every inspection delivers a Maintana record.
An optional service the inspector prices and sells to their own client, or subcontracts. Maintana pays inspectors nothing — the homeowner buys it, and the data lands in the record.
Acquire a regional inspection firm (5–15 inspectors, $2–4M rev) as a captive lab + credibility.
Two paid pilots where Maintana data informs underwriting — proves the data asset is monetizable.
Year 1–2 · this round. Sign 800+ inspection firms onto Maintana's free scan-and-report platform. Two insurance/lender pilots monetize the data.
Comp: Spectora / ISN — with data-asset upside
Year 2–4 · Series A. Onboard plumbers, electricians, HVAC, roofers — organically, then tuck-ins. Work auto-appends to the property record.
Comp: Neighborly — 5,500 franchises, $4B GMV
Year 4+ · Series B / exit. With Maintana under millions of homes, listings carry verified condition data buyers and lenders pay for. The record becomes the resale standard.
Comp: Zillow + Carfax — data-moat economics
| Product & engineering Inspector + owner apps, AI condition scoring, capture pipeline | $3.50M |
| Inspector channel — sales, onboarding & migration Channel sales team, migration off incumbent software, inspector success | $2.50M |
| Strategic acquisition (one regional firm) Captive ops, workflow R&D, industry credibility | $2.00M |
| Insurance / lender pilots & data licensing Two paid pilots, data science, compliance, BD | $1.50M |
| Go-to-market & brand Inspector associations, conferences, content, PR | $1.00M |
| G&A, legal, IP & reserve Team support, trademark, licensing, cushion | $1.50M |
| Total | $12.00M |